1. Introduction
This Privacy Policy applies to the website www.guitarmasterylive.com (the “Website”), ticket sales, and attendance at Guitar Mastery Live 2025 (the “Event”).
The Event is organized by Guitar Mastery Live, Inc. (US). Payments are processed by Guitar Mastery, Inc. (US). For the purposes of privacy and data control, all personal information collected is controlled by Wallace Products Limited (NZ) trading as Guitar Mastery Method (“we,” “us,” “our”).
We are committed to protecting your privacy and complying with applicable privacy laws, including the New Zealand Privacy Act, the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).
2. Information We Collect
We may collect the following types of personal data:
Information you provide directly
Ticket purchase details (name, email, billing address, phone number).
T-shirt sizes or other merchandise preferences.
Government-issued ID (for registration and age verification).
Questions submitted for the Instructor Roundtable.
Coaching applications (for Platinum attendees).
Testimonials, feedback, or communications you voluntarily provide.
Information we collect automatically
Device, browser, operating system.
IP address, location.
Pages visited, referral websites, clicks, and ad interactions.
Cookies and tracking technologies (see Section 9).
Information from third parties
Social media platforms (Facebook, Instagram, YouTube).
Marketing/analytics services (Google, Meta, etc.).
Third-party databases for fraud prevention or marketing enrichment.
3. How We Use Your Information
We use your personal data to:
Process and manage your event registration.
Deliver your ticket, workbook, T-shirt, and other event materials.
Manage event security and age restrictions.
Administer giveaways and prize draws.
Communicate updates about the Event.
Send marketing emails (with opt-out).
Improve our Website and Services through analytics.
Comply with legal obligations (tax, safety, security).
With your consent, we may also:
Use testimonials in promotional materials.
Feature your likeness in Event recordings and marketing.
4. Disclosure of Information
We share your personal data with trusted third-party providers:
Payment processors: Stripe, PayPal (via Guitar Mastery, Inc.).
Email/CRM providers: ActiveCampaign.
Analytics and marketing: Google Analytics, Google Ads, Facebook Ads.
Event vendors: security staff, caterers, merchandise printers.
Cloud storage: Google Cloud, Dropbox.
We may also disclose information:
As required by law.
To protect our rights or investigate fraud.
In emergencies or acts of God.
In connection with a merger, acquisition, or sale.
We do not sell your personal data.
5. International Data Transfers
Your information may be transferred to and stored outside your country, including in the United States and New Zealand. By submitting your data, you consent to such transfers.
We aim to work only with providers that commit to strong privacy protections, even if local laws offer lower levels of protection.
6. Data Retention
We retain your data as long as necessary to provide Services, comply with laws, or resolve disputes. Once no longer required, we securely delete or anonymize your data.
7. Your Rights
Depending on your jurisdiction, you have rights to:
Access: request a copy of your personal data.
Correction: request corrections of inaccuracies.
Erasure: request deletion when data is no longer needed.
Restriction: request limits on processing.
Portability: request data in portable format.
Objection: object to direct marketing.
Withdraw consent: revoke previously given consent.
CCPA (California): right to know, delete, opt out of data sale (we do not sell).
Requests can be made by contacting us (see Section 14).
8. Children
Our Website and Event are not directed at children under 16. We do not knowingly collect data from children. Attendees under 18 must be accompanied by a parent or guardian.
9. Cookies and Tracking
We use cookies and other tracking technologies to:
Keep sessions secure.
Remember user preferences.
Track website activity (Google Analytics, Meta Pixel).
Serve targeted advertising.
Types of cookies used:
Strictly necessary (session tracking, login security).
Preferences (language, region).
Analytics (site usage, marketing optimization).
Advertising (remarketing on Google, Facebook, YouTube).
You can disable cookies via browser settings. See: www.allaboutcookies.org.
10. Event-Specific Processing
We collect additional data for the Event:
T-shirt sizes and merch distribution.
Prize draw entries and winners.
Video/photo recordings (media release applies).
Security logs (entry scans, age verification).
This data is used only for event delivery, legal compliance, and marketing (with consent).
11. Security
We take reasonable steps to secure your personal data, including encryption, access controls, and secure servers.
However, no system is 100% secure. We cannot guarantee absolute protection against hacking, interception, or data loss.
12. Third-Party Links
Our Website may include links to third-party sites (e.g., hotels, travel, advertisers). These sites have their own privacy policies. We are not responsible for their practices.
13. Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last Updated” date.
14. Contact Us
Event & ticket inquiries:
Guitar Mastery Live, Inc.
Email: support@guitarmasterymethod.com
Payment processing inquiries:
Guitar Mastery, Inc.
Email: support@guitarmasterymethod.com
Privacy & data protection inquiries:
Wallace Products Limited (NZ)
Email: support@guitarmasterymethod.com
Mailing address:
Guitar Mastery Method
Address: 1321 Upland Dr. PMB 1190 Houston, TX ZIP 77043
Phone: 1-855-725-4069